Communicating The Vision to Your Team
October 30, 2019
Image from https://smallbizclub.com/leadership/communication/communicating-vision-clearly-people-matter/
Whether you’re leading a team at a large organization or just starting-up a new company, communicating a vision of where you want to take your team is foundational. According to Talula Cartwright, author of Communicating Your Vision, communicating a vision that is relatable to your people is important to getting them to live it and share it with others.
Indeed, communicating a clear vision is at the top of every leader’s responsibilities. A vision enables employees to go from one success to the next or to lift themselves up amid team failure. If you are thinking of articulating your company vision –whether in an internal speech, company video, or holiday party — here are some points to keep in mind.
Tell a story
As we’ve written before, storytelling is one of the most powerful tools you can use to engage and inspire your audience. Stories not only build trust with your audience, but they appeal to all three learning types—those that learn by visualizing; those that learn by hearing; and those that learn by experiencing. Tell a story about the humble beginnings of your vision and how the company and team has grown with every challenge.
So use a story to win hearts and minds. Don’t just rehash the vision statement found on every company document. If you tell a story, your employees are more likely to remember what you’ve said, and you’re more likely to win hearts and minds.
Tie your story to team or individuals in the audience
Communicating a vision to your employees is about connecting it to their own lived experience with the company. Employees don’t exist in a vacuum, but rather occupy it and contribute to its vision and development.
Take an employee in the audience or a team that’s had great recent success, and highlight how their contributions have gotten everyone a little closer to the vision. The employee or team will appreciate the gesture and it’s very likely that others will be inspired to also contribute to the company’s success.
Keep the company vision visible
The company’s vision needs to be a constant focal point for everyone in the company. Because a vision is an articulation of where a company is not but wants to be, the vision is the invisible bridge that gives everyone the confidence to take another step forward into the unknown.
As a leader, it’s your job to keep the company vision visible. Communicate it regularly during team meetings or company gatherings, but also make sure that vision is being articulated to and lived up to with your customers and those outside the company.