Communication is Key to Innovation
October 30, 2019
Image from https://www.lynda.com/learning-paths/Business/fostering-innovation
In the popular imagination, innovation is the result of a lone, bespectacled scientist working in solitude to make something new a reality. However, this isn’t how innovation happens. Innovation is a team sport in which several talented minds come together, communicate, and share ideas to solve a problem. Innovation is a process not an outcome, and more often than not, it’s the result of organizational rather than individual contributions.
Here are 3 ways communication is key to innovation at your company and how you can leverage it to ignite creativity from the bottom up.
Communication fosters a culture of innovation
In today’s digitally competitive economy, organizations must constantly spark and grow the fire of innovation amongst their employees. To transform your organization into an innovation leader, focus on creating an open communication environment where company leaders can create a knowledge-based culture and share their views on opportunities and threats on the digital horizon.
How can we improve our product for our users? Where are our competitors beating us? Where can we invest new energy and resources so our employees can unleash their innovation potential? Have open discussions with your team and encourage inclusion around different peoples and points of view. After you’ve opened the dialogue, listen to feedback so your most innovative ideas can surface and make it to those higher up.
Communication helps develop innovation
Communication is the grease to innovation. It helps spawn, test, improve, develop and validate great ideas—weeding out the not-so-good ones. This happens several ways. First, effective communication leads to more open and honest collaboration within teams, improving the discovery of new market opportunities, better product development, and greater conviction around new innovations. Second, communication encourages inter-departmental collaboration, which leads to more resilient ideas and improves the function of your company’s innovation process. Lastly, effective communication, especially from the company’s leaders, keeps your employees motivated and apprised on the company’s strategies, goals, and objectives.
Communication helps spread innovation
Innovations don’t sell themselves and the users do not “just come” even when you have an exceptional product or solution. A key part of fostering and developing innovation is spreading it by communicating the revolution to your users and other audiences. The best innovators –from Steve Jobs to Elon Musk to Jack Ma— have all been exceptional communicators of their world vision. The best innovations aren’t just products, they are movements pushed forward by a group of people motivated by a vision.