As the fourth quarter looms, Sarah, a department head at a fast-paced company, sits at her desk, staring at her computer screen. Sales are down, deadlines are tight, and the team's energy has waned. She knows they need to pull off a strong finish to meet their year-end goals, but the pressure is mounting, and Sarah isn’t sure what to say to her team. How can she inspire them to rally when everyone feels drained? The wrong words could add to their stress, while the right words could reignite their motivation for a powerful comeback.
If you’ve ever been in Sarah’s position, you know that motivating a team to finish strong can be challenging—especially when morale is low and the clock is ticking. The key is finding the right balance of encouragement, direction, and recognition. In this article, we’ll explore how leaders can communicate in a way that drives their teams to push through and what pitfalls to avoid along the way.
What to Say to Motivate Your Team
1. Express Confidence
The first step is to show your team that you believe in their abilities. Confidence is contagious, and when your employees feel like you trust them to succeed, they’re more likely to rise to the challenge.
Example: “I know you’re capable of delivering great results, and I’m excited to see what we’ll achieve together.”*
2. Focus on the Outcome
It’s essential to keep your team focused on the bigger picture. Remind them of the impact their work will have and how finishing strong will benefit the entire company—and them.
Example: “Let’s finish this project strong—it’s going to make a big impact on our team and the company.”
3. Acknowledge Their Effort
Even if there’s a lot of work left to do, it’s important to recognize the progress your team has already made. Acknowledging their efforts to date can reignite their motivation and help them see how far they’ve come.
Example: “You’ve put in so much great work already, and we’re almost there.”*
4. Encourage Collaboration
Rallying the team around a common goal and reinforcing the importance of working together can help build momentum. Highlight the collective effort needed to achieve the final push.
Example: “We’ve come this far together; let’s push through as a team to get this done.”
5. Create a Clear Path
Sometimes, the stress of a looming deadline can make tasks feel overwhelming. Break the work into manageable steps and outline exactly what needs to happen next.
Example: “Here’s what we need to tackle next. Once we get this part done, we’ll be in a great place to finish.”
6. Celebrate Small Wins
It’s easy to get bogged down by focusing only on what’s left to do, but celebrating small milestones along the way helps keep morale high.
Example: *“We’re already 80% there. This last push is all it takes to cross the finish line.”
7. Practice your message beforehand!
This is not the time to wing-it without proper preparation. Use a tool like TalkMeUp to record your opening message to ensure it’s delivered with the right tone, clarity, and persuasiveness. And use the feedback to tweak your message to ensure you’re communicating in the most persuasive way possible.
What Not to Say to Your Team
Motivating a team under pressure is as much about avoiding the wrong words as it is about choosing the right ones. Here are a few common communication traps to steer clear of:
1. Avoid Negative Language
Focusing on what could go wrong or emphasizing past setbacks can drain the team’s energy.
- Avoid: “We’re way behind, and I don’t know if we’ll make it.”
- Instead Say: “We’ve got some ground to cover, but I know we can do it.”
2. Don’t Overemphasize Pressure
While it’s important to recognize the urgency, constantly harping on the pressure can lead to burnout. Instead, frame the challenge in a positive way.
- Avoid: “If we don’t finish this, we’re in serious trouble.”
- Instead Say: Finishing this strong is important, and we have the ability to make it happen.”
3. Steer Clear of Blame
Assigning blame for where the team is right now only creates tension. Keep the focus forward.
- Avoid: “It’s your fault we’re not done yet.”
- Instead Say: “Let’s focus on what we can control now to get across the finish line.”
4. Don’t Be Vague
When energy is low and deadlines are tight, clarity is crucial. Vague, non-specific statements won’t give the team the direction they need.
- Avoid: “Just try your best.”
- Instead Say: “Let’s focus on these specific tasks so we can finish successfully.”
5. Don’t Downplay the Importance
Even if you’re trying to relieve some pressure, downplaying the importance of finishing strong can lead to disengagement.
- Avoid**: It’s fine if we don’t make it.”
- Instead Say: “Let’s put our best foot forward to complete this strong.”
Wrapping Up
As a leader, your words carry a lot of weight, especially during crunch time. The way you communicate with your team can make the difference between a lackluster finish and a powerful comeback. By focusing on clear, positive, and supportive communication, you’ll help your team find the motivation to finish strong—just like Sarah did, as she gathered her team, refocused their efforts, and led them to a winning fourth-quarter finish.
This is crunch time so you want this to be your most persuasive message of the year. Go try TalkMeUp for free with no obligation to record your motivational message and get AI-driven feedback across the 10 essential elements of persuasive communication.
The final quarter is your time to shine. How you lead now will set the tone for future successes, so let’s rally and make this comeback one for the books!
